Blake’s Lotaburger and the Boys & Girls Clubs Of Central NM Launch “B- Something” Program to Help Kids “B-Awesome”

May 29, 2018   

Blake’s Lotaburger and the Boys & Girls Clubs of Central New Mexico are helping kids to realize their full potential and recognize how awesome they really are. Blake’s, in partnership with the Boys & Girls Clubs of Central New Mexico, is launching a new program to give middle school children who are members of the Boys & Girls Clubs of Central New Mexico the tools, resources – and confidence – they need to enhance their self-esteem … and recognize all the ways in which they can “B-Awesome” every day.

On Friday, June 29th, more than 800 middle schoolers at all 65 Boys & Girls Clubs of Central New Mexico’s clubhouses throughout New Mexico will officially kick off the statewide “B-Something” program, as clubhouses celebrate the first-ever “B-Awesome Day.” The campaign, which was created by Blake’s Lotaburger in partnership with the Boys & Girls Clubs of Central New Mexico and geared for students ages 11-14, will encourage kids to celebrate how awesome they are through special speakers, journaling activities and steps they can take to “b-awesome” both now and in the future. In addition, the campaign will provide them with fun materials, including special “I Am AwesoME” t-shirts, diaries and posters that will hang in the Boys & Girls Clubs clubhouses, to remind kids how awesome they really are.

“We created the B-Something program to empower students and provide them with tools to not only enhance self-esteem, but offer a fun way to help them recognize their true potential and celebrate how awesome they truly are,” says Brian Rule, president of Blake’s Lotaburger. “It’s great to have a corporate partner like Blake’s Lotaburger to help our middle schoolers stay engaged,” says Tim Sheahan, Executive Director at the Boys & Girls Clubs of Central New Mexico.

The June 29th statewide “B-Awesome Day” will feature speakers, performances by local Boys & Girls Clubs of Central NM students and the distribution of “B-Awesome” program materials and t-shirts. In addition, the day will feature a special journaling activity for Boys & Girls Clubs members to encourage them to write about their “awesomeness”; after handing in their journal entries, kids will receive a coupon for a free Itsa burger meal.

For more information about the “B-Something” program, or to enroll your middle school child in the Boys & Girls Clubs of Central New Mexico, visit www.bgccnm.org.

About the Boys & Girls Clubs of Central New Mexico

Since 1952, Boys & Girls Clubs of Central New Mexico (BGCCNM) has provided at-risk children, between the ages of 5 and 18, with a safe place to learn and grow. Currently the Club serves over 2,500 children in its Albuquerque and Rio Rancho Clubs, providing them with state-of-the-art programing administered by highly trained staff. With its mission to inspire and enable all young people, especially those who need us most, to realize their full potential as productive, responsible and caring citizens, Boys & Girls Clubs of Central New Mexico offers an educational, fun and safe place for kids to spend their afternoons during the school year.

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